How to Choose a Profitable Blog Niche

choosing blog niche
How to choose a profitable blog niche.

You’re reading this because you probably want to make money from your blog. Moreover, you’re wondering if a particular niche will bring income. Well, the key to building a successful website is finding a profitable niche. You don’t want to blindly start something you can’t monetize in the long run.

If you don’t intend to make money from your blog, you can pick any industry, follow your passion, and create good content. However, if it’s the other case, you need to choose a niche with demand. In this article, I’ll walk you through the process of choosing a profitable blog niche that’ll eventually give your website authority.

Affiliate Marketing: This article contains affiliate links, which means that if you use the link to buy a product, I get a commission, at no cost to you but help me survive my blog and produce more articles. 

 Table of Contents

  1. Introduction
  2. Table of Contents
  3. How to Find a Profitable Niche in blogging
  4. Pick a Topic you’re Passionate about
  5. Perform Market Research
  6. Pick an Unpopular Niche
  7. Find Loopholes
  8. Choose a Promotional Platform
  9. Ensure It’s Profitable
  10. Frequently Asked Questions (FAQs)
  11. Conclusion

How to find a profitable niche in blogging

 Pick a topic you’re passionate about

Starting a blog with any niche can be very easy. You don’t necessarily have to enjoy the topic you talk about. However, you should pick a topic you’re conversant with. Although the sole motive of blogging is to make money, you shouldn’t overlook your interest in topics you can write about.

You’ll realize that many people give up blogging after a while. The reason is, they’ve lost interest in it. It can be pretty boring writing about a topic you know nothing about. The topic can be a hobby, conversations you love, or an engaging skill. You don’t have to be a professional in the niche. Just ensure it excites you.

How to decide on picking a topic

  • Make a list of 10 blog post ideas offhand.
  • Think of topics you find engaging.
  • Write down hobbies that create excitement.
  • Check niches you’re knowledgeable about.

Perform market research

Remember, you’re writing for an audience. Therefore, the next step is to ensure your topic attracts a large audience. By typing your preferred topic in Google Trends, you can find out if people show interest in your topic or not. The Google Trends chart will show if the topic is either rising, stable, or declining. A steady and rising topic will drive traffic to your blog for a long time.

Another way to do market research is by checking if your niche will solve problems. Everyone wants answers to their problems. You can use forums like Quora and Reddit to know the issues that need solving. Undoubtedly, you’ll find tons of questions real people need solutions to. Pick the problems individuals in your chosen niche are struggling with and write about it.

 Pick an unpopular niche

It’s essential you know that every topic is competitive. No matter what niche you pick, there’ll always be a website with bigger authority. However, to avoid competing with many blogs to rank, you should choose an unpopular niche. Simply search for your topic on Google to know the kind of competition you have.

If your topic is over-competitive, scroll down the Google search results page. You’ll see other related search topics. Then, choose these search topics and test to see if they’re competitive. You can also try your topic with the AdWords Keyword Planner. This will show the average searches per month your niche gets. If the average search is below 10K, it has less competition.

 Find loopholes

When searching for a profitable niche, your website should be distinct from other blogs in your niche. This will make you stand out from your competitors. So, analyze other blogger’s content and identify the gaps in them. Also, use a new approach in writing your content.

The easiest way to find what other bloggers are missing is to go through their comment section. No doubt, you’ll see what people want to get from the website. If individuals are asking questions after reading the blog post, it only means they want more information. Hence, ensure your website is providing the missing pieces in other blogs.

 Choose a promotion platform

As a blogger, you’ll always have to promote your blog to get the best results. To make your website an income stream, it’s a must you have a social media presence. Now, your promotion platform determines if your niche will be profitable. The easiest way to bring traffic to your blog is through social media marketing.

Social media can be an excellent source of traffic when appropriately utilized. Besides, every audience a niche can target is on social media. However, other platforms have specific audiences for various topics. For example, if your content borders on women, then Pinterest is the best platform for promotion. Arguably, 75% of women use Pinterest.

Ultimately, with the right promotion platform, you’ll build your blog quickly and monetize it easily. Thus, ensure you explore trending topics on several platforms to pick a niche that can easily be marketed.

 Ensure it’s profitable

Lastly, make sure your niche is profitable enough to monetize your blog. Not all niches are similar. Some niches offer the opportunity to promote many products on a blog than others. Most profitable websites have an audience looking to purchase products that’ll provide solutions. If your topic is advertising for a brand and business, then you can easily monetize your blog.

 FAQ Section

 How can I monetize my blog?

There are so many ways you can monetize your website. You can apply for Google Adsense ads on your blog and you’ll be paid per visit. Also, you can become an affiliate marketer on either Amazon, etc. So, whenever a customer buys a product using your link, you’ll earn a commission from the sales. Again, you can sell digital products, ebooks, and offer online courses to your audience.

 Can I monetize my blog for free?

Yes, you can. It’ll take time and effort on your part to make money from a free blog, but with time, you can generate income from it. Most free blogging platforms do not offer e-commerce solutions. This means you can’t apply for ads and affiliate marketing on your blog. However, you can make money from providing personal services to your audience.

Take my blog as an example I focus on ShareAsale affiliate.

 Earn Money With Your Niche

After you’ve picked the right niche for your blog, write unique contents that’ll bring income. Besides, if you’ve not decided on a blog niche, you can experiment with several niches to see the one that gets you traffic. The important thing is to begin a niche that’ll profit you. Yes, it may take a while before you earn from your niche, but eventually, the outcome will be successful.


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